With the majority of retail spaces being closed right now, many brands are coming up with creative ways to connect with their consumers virtually. Even if your brand is strictly e-commerce, there is still a great need to become more inventive with your content as digital real estate becomes increasingly saturated.

Besides stepping up your CRM, ramping up customer support and angling your media campaigns on engagement, it’s important for brands to remain active and present in front of their audiences. Unlike never before, brands know EXACTLY where their audiences are.

Empty shelves are the new normal in our current times. Walking through the aisles at the grocery store right now, we’re seeing a lot more, well, space. People are stockpiling on essentials and stores are having a hard time keeping up with the demand. While this is very apparent in brick and mortar stores, e-commerce is also feeling the rise of out-of-stock products, too.

Well, we never thought that our first blog entry would come at a time like this, but when life gives us lemons - we at NoLie like to make a nice tall glass of digital-growth focused lemonade. NoLie has been helping build brands for a couple of years, but during this time of uncertainty, we think it’s even more important to lend a helping hand and assure brands that they can come out on the other side of this challenge a little bit stronger - and better connected to their audience.

So we’ve decided to have our first blog post focused on the things brands can do to keep business going, and if possible even prosper, during the time of Covid-19.